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Shakib Khan
Jun 12, 2022
In CATS Litter Products
In China isn’t unusual as marketers, Coinbase User List agencies and ad-tech companies worldwide work to develop audience tracking methods that let consumers guard their personal identifiable information (PII). Device fingerprinting, which uses Coinbase User Listthe information that computers and smartphones share with websites to help create a user profile, also has been around for years and has stirred controversy for being trickier for users to control. CAID gathers data including device startup time, Model, time zone, country, language Coinbase User List and IP address — which aren’t considered PII in China — to create a device identifier for tracking, the Journal reported. The technology can be used to follow the online activity of consumers even Coinbase User List if they have opted out of sharing their device identifiers with apps and websites. Apple is plannig to roll out an update to its iPhone that notifies customers when apps want access to the device identifiers it installs in its products. The company has sent warning letters to app developers that use device fingerprinting technology like CAID, asking them to stop using the method within 14 days, per the Journal. In an effort to improve its ad targeting, P&G has worked to build its own database to avoid being dependent on “walled gardens” like Facebook, Google and Amazon that have their own propriety data for audience targeting. P&G’s database consists of anonymous device IDs and first-party data that consumers voluntary share. In 2019, P&G said it had gathered 1.5 billion identifiers worldwide, the Journal reported. That information will become even more valuable as technology companies like Google and Apple take steps to give consumers more control over their privacy. The partnership underscores both the complexity and urgency of the data issue for marketers as digital platforms and regulators take a stronger stance on data privacy.
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