Forum Posts

Maichel David
Apr 11, 2022
In CATS Litter Products
The previous article mentioned that in the large-screen data visualization products, due to the high barriers to entry and the fact that the existing high-level products have already suppressed the pricing very low, this kind of sales Fax List of SaaS-based service selling tools mode, it is difficult to follow. The founders of some products will think of this question: "I can't make money anyway, if I provide the product to small businesses for free through SaaS services in the early stage; or for C-end users, when there are enough users, I will pass the Derivatives make money". Is this idea correct? This idea is correct, but the enterprise-level market will encounter many problems in terms of implementation. I will analyze it from Fax List the outside to the inside. 1. The customer abandonment cost is too low, and it is difficult to collect in-depth use requirements First of all, if a product takes the free road, it will naturally accumulate a lot of popularity in a short period of time. However, when customers use money, they lack research and consideration of necessity. Once they encounter some trivial problems and difficulties in use, they will easily give up. This kind of abandonment is due to the free sales model of the product. The abandonment cost is completely. This is not conducive to the polishing of the application scenarios, functions and user experience of a new product in the early stage. To make products, you must be strict with yourself and have certain requirements on customers. The customers who pay are the real customers and can put forward the most real needs. And we Fax List often see that some well-connected and resourceful product teams are prone to failure when developing new products, because these related customers who have accumulated before can often use the product for free in the early stage of the product.
0
0
2

Maichel David

More actions