You can bet their systems for finding users going through a particular life event will be really good and useful for advertisers. In the example they gave, they showed how people from different cultures might look for different things related to a marriage. Google's machine learning can pick up these differences and know that it corresponds to the stage of married life. The Shadow Making best ad automatically We've all been doing A/B ad testing for years. But that becomes much less relevant if you look at what Google is now able to do with AI. Sridhar Shadow Making Ramaswamy, Senior Vice President of Ads and Commerce, showed an example of three users all searching for something fairly generic.
New items were added. Three elements had weight increases; two had weight drops. Two items have been dropped entirely. The summary is below. Factors with increase in weight: Mobile, speed and direct responses Am: Mobile - Google continues to push for Shadow Making content to be mobile-friendly, which isn't surprising given that over 50% of Google searches are done on mobile devices. Moreover, by the end of this year or in 2018, Google will use a mobile-first index, even for desktop users. All of this made us feel that the mobile factor Shadow Making should increase to +3, up from the +2 it had in 2015 and the +1 when it was first added to the chart in 2013. Respondents agreed.
Average weight of We've kept it at , considering it an Shadow Making easy and still important area of focus. Ah: Headings - The survey gave the use of heading tags (H1, H2, etc.) an average weight of 2. We felt that was too much and kept it at +1. Ta: Authority - The survey gave the idea that a site or page has authority which helps to rank Shadow Making a weight of 2.4. Google has certainly played down the idea of site or domain authority, as we've seen recently. But he emphasized the idea of page authority even more.