From 2010 to 2013, the cotton era opened 90 stores within 4 years, resulting in a loss of 200 million; In 2015, the cotton era began to lay out the private ws number list domain, deeply cultivated the public account, and accumulated millions of fans; From 2019 to 2020, we will fully develop private domain channels, and the number of private domain members ws number list will exceed 10 million; In
2021, the number of members will exceed 35 million, and ws number list the number of members in private domain traffic will reach 16.84 million . How did the cotton era rely on private domain traffic to turn losses into profits? Below is a breakdown of our methodology. This is the 13th case we dismantled. The contents of this article are as follows: IP-based ws number list creation of IP people Connection - Omnichannel Drainage Promotion-Community Operation Tiering - Refinement Retention Repurchase - multi-channel guide to repurchase fission-fission mode superuser system
1. IP-based creation of IP people The cotton era has ws number list created a unified enterprise WeChat customer service image around the brand and product ws number list characteristics, so that users can feel a professional and unified image after adding to the customer service WeChat.