The massive reach: It is the most notorious characteristic, since when media such as television or radio are used, an enormous number of people can be reached. It is effective locally: Something very effective for small businesses is to use flyers, loudspeakers and even billboards, because that way you have enough local reach. It does not depend on the internet: Currently there are still people who do not have the internet, so if that is your target market, your option has to be traditional media. And among the disadvantages are: It is not personalized:
Although the reach is enormous —as we mentioned before— this does not mean that the message will be relevant to everyone who sees it. This means that the company does not feel so "close" to the consumer. Your investment is much higher: Renting fax number list advertising space in magazines, newspapers, radio and television can be expensive depending on the size —and time— of said message. Not everything can be measured: It is one of the most notorious drawbacks when compared to digital marketing,
since the impact of some things cannot be measured, such as how many people see a billboard, or how many people read a flyer, etc. digital marketing Now, digital marketing —or online marketing— as its name indicates, uses all available digital media to provide the best user experience, offer products or services and achieve business sales goals. Plastic letters that say "digital marketing". This did not appear overnight, but was a constant evolution in traditional marketing strategies.